The staff behind the Official Melania Meme (MELANIA) token offered greater than $1.5 million of tokens over the previous three days, suggesting a programmatic promoting technique which will add draw back strain to the token.
The staff behind the Melania memecoin offered one other $930,000 value of tokens on April 28, two days after promoting $630,000, in accordance with blockchain knowledge.
The promoting patterns level to dollar-cost averaging (DCA), an funding technique used to purchase or promote a predetermined quantity of an asset at fastened instances, in accordance with crypto intelligence platform Lookonchain. It flagged the exercise in an April 28 put up on X, writing:
“The #Melania staff didn’t simply add or take away liquidity to promote $MELANIA, in addition they employed a DCA technique for direct gross sales!”
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The DCA technique entails investing a certain quantity of funds in an asset at common intervals, usually employed by buyers to handle emotional decision-making.
Regardless of the staff’s promoting, MELANIA staged an over 21% restoration through the previous seven days, however stays round 96% under its all-time excessive of $13.7 recorded on Jan. 20 — the date of US President Donald Trump’s inauguration — in accordance with CoinMarketCap knowledge.
In the meantime, some giant buyers are betting on the Official Trump (TRUMP) memecoin’s value decline.
A newly created whale pockets deposited $1.33 million value of USDC (USDC) stablecoins to open a brief place with 2x leverage at $14.7. The brief can be liquidated if the Trump token’s value rises above $21.50, in accordance with Lookonchain.
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Memecoins had been the second-biggest crypto sector in Q1
Memecoins had been the second-most-dominant cryptocurrency funding narrative within the first quarter of 2025, reflecting that the market remains to be recycling previous narratives.
Memecoins captured round 27% of the worldwide investor mindshare, whereas synthetic intelligence tokens held over 35%, in accordance with a quarterly analysis report by CoinGecko.
“Looks like we’ve but to see one other new narrative emerge and we’re nonetheless following previous quarters’ tendencies,” stated Bobby Ong, the co-founder and chief working officer of CoinGecko, in an April 17 X put up.
Nevertheless, the launch of the TRUMP token and its disappointing efficiency could have marked the top of the memecoin supercycle, which noticed the weekly utilization exercise on memecoin launchpad Pump.enjoyable stage a big decline — from 2.85 million energetic wallets on the week of Jan. 20, to only 1.44 million as of March 31.
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