Excessive-risk and scam-adjacent tasks have been discovered to dominate press launch quantity.
A majority of press releases printed throughout crypto information websites originate from high-risk or outright fraudulent tasks.
In a brand new report, crypto communications agency Chainstory analyzed 2,893 crypto press releases printed between June 16 and November 1, 2025, and located that roughly 62% have been issued by tasks categorized as both Excessive Threat or confirmed Scams, primarily based on indicators comparable to nameless groups, unrealistic return claims, and cross-referencing with authorized and client rip-off databases.
Low-Impression Updates
Crypto-specific press launch “wires” function on a pay-to-play mannequin that enables tasks to purchase assured placement throughout associate media websites, and, within the course of, bypass conventional editorial judgment. In contrast to legacy wire companies that distribute releases for journalists to guage, many crypto wires promote direct publication to audiences with minimal compliance checks. This successfully turns article placement right into a paid commodity.
Chainstory mentioned that any crypto undertaking with adequate price range can safe visibility on recognizable information domains no matter credibility.
The evaluation revealed that almost all wire content material consists of low-impact bulletins that will sometimes be ignored by newsroom editors. Practically half of all releases, or 49%, centered on routine product or function updates, whereas one other 24% coated alternate listings and buying and selling promotions. Token launches and tokenomics modifications accounted for 14% of releases.
However, solely 58 releases, roughly 2% of the dataset, associated to historically newsworthy occasions comparable to enterprise funding rounds, mergers and acquisitions, or main company finance exercise.
Promotional Hype Dominates Crypto Wire
Chainstory additionally examined tone and language, discovering that promotional framing dominates crypto press releases. Solely round 10% have been written in a impartial, factual model, whereas roughly 54% have been categorized as “overstated” and one other 19% as overtly promotional. The report noticed that superlative-heavy language widespread in advertising and marketing copy stays unchallenged in paid releases, even when related claims can be edited or questioned in reported journalism.
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Threat profiling of issuers revealed a heavy skew towards questionable tasks. Excessive-risk issuers accounted for 35.6% of all releases, whereas confirmed scams made up 26.9%. Low-risk, established tasks have been answerable for solely about 27% of press releases, which signifies that extra credible corporations rely much less on paid distribution and usually tend to obtain natural protection. In sectors comparable to cloud mining, virtually 90% of press releases got here from tasks flagged as excessive danger or scams.
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