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Music band Pussy Riot joins IMVU to launch Metaverse and Airdrop NFTs



On April 12, IMVU and Nadya Tolokonnikova, creator of Pussy Riot, a Russian feminist punk-rock collective, introduced the creation of a group house within the Web3 metaverse in the course of the NFT NYC 2023 occasion.

In accordance with VentureBeat, the Pussy Riot Neighborhood Area interactive 3D chatroom recreation will launch inside IMVU. As well as, the primary 5,000 customers who go to the Metaverse and full free missions will unlock an NFT designed by Tolokonnikova.

Utilizing metaverse to help completely different causes

The group house “Utopia: A Digital Heaven for All” goals to offer a singular and welcoming atmosphere for all ladies, BIPOC and LGBTQIA+ group members, the place everybody can work together with like-minded individuals protected within the feminist church. By Pussy Riot.

These wishing to go to Tolokonnikova’s metaverse can accomplish that beginning April 14 by logging into IMVU and creating a singular avatar to their liking.

In accordance with Tolokonnikova, the creation of this digital house is step one in direction of realizing her dream of making a “pink church of feminism” that embraces all gender variety in the true world.

“It is thrilling to launch Utopia in IMVU and make it feminist, queer, numerous and radical. It has all the time been my dream to create the Pink Church of Feminism, […] Finally, I’ll discover a strategy to make it in actual life. However step one is to launch this imaginative and prescient into the metaverse.

Tolokonnikova works on different tasks

Tolokonnikova, a real feminist activist who claims to have served two years in jail for protesting Russian President Vladimir Putin’s authorities, famous that that is the primary crypto ecosystem-focused undertaking she is engaged on to help LGBTQIA+ communities in Russia.

Tolokonnikova additionally stated she is creating digital wearables with IMVU to help organizations comparable to North Caucasus SOS, which helps homosexuals safely go away the Russian area of Chechnya, the place “homosexual individuals are severely in danger.”

Maura Welche, Vice President of Advertising and marketing at Collectively Labs, welcomed all of their followers, saying they have been excited to work with IMVU and Nadya to convey the artist’s designs to the Metaverse.

“Nadia has lengthy cherished the liberty and aesthetic potentialities of the IMVU metaverse, and so we have labored collectively on a unprecedented collaboration that brings Nadya’s artwork and activism to life for IMVU’s extremely numerous and wildly artistic group. We welcome Nadya’s followers to IMVU to affix her Utopia group.”

Church members in Tolokonnikova plan to host reside occasions that includes varied worldwide audio system in addition to a music competition for the whole LGBTQIA+ group.

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