Pump.enjoyable rumored to launch incentive marketing campaign with $PUMP rewards to claw again market share from LetsBONK

Meme coin launchpad Pump.enjoyable is rumored to quickly roll out an incentive program that can reward customers with $PUMP tokens primarily based on their buying and selling quantity, in line with latest updates to the platform’s software program improvement package (SDK) noticed by researcher Dumpster DAO.

1/ It seems that @pumpdotfun is making ready to launch a quantity incentives program that can final at the least 30 days, with $PUMP because the rewards token

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— Dumpster DAO (@Dumpster_DAO) July 26, 2025

The SDK now consists of new admin performance for setting reward parameters and monitoring person buying and selling volumes, together with strategies for customers to assert $PUMP rewards, Dumpster DAO famous.

The platform additionally up to date its bonding curve program documentation, suggesting that bonding curve buying and selling exercise will issue into reward eligibility.

Whereas the full reward allocation stays unconfirmed, a take a look at file in a latest SDK model referenced 1 billion PUMP tokens per day, although that is doubtless placeholder information.

“The present program makes use of a 30-day incentives system, however might doubtless be reused/up to date if the crew [chooses] to proceed this for longer,” Dumpster DAO said, noting that the options haven’t but been activated on the platform.

The invention comes amid a pointy drop in exercise on Pump.enjoyable, beneath strain from LetsBONK’s rising market share.

Knowledge from Dune Analytics exhibits that since July 5, LetsBONK, a meme coin launchpad centered on the Solana-based BONK ecosystem, has overtaken Pump.enjoyable in market share. As of July 25, LetsBONK commanded roughly 84% of the market, whereas Pump.enjoyable had fallen to simply 12%.

Likewise, LetsBONK persistently led Solana meme coin launchpad revenues. Since early July, LetsBONK has quickly gained traction, with income climbing sharply and surpassing Pump.enjoyable by a large margin.

On July 25, LetsBONK generated over $1.3 million in comparison with Pump.enjoyable’s $254,000.

Dumpster DAO stated that the brand new incentive construction seems geared toward recapturing market share by way of dealer rewards.

The $PUMP token has seen a dramatic loss in worth, dropping over 50% following its ICO. Initially priced at $0.004 and peaking at $0.0067, it has now fallen under its ICO worth.

The decline was exacerbated when the venture chief Alon Cohen introduced that an airdrop was not coming quickly, which conflicted with investor expectations and contributed to adverse market sentiment.

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