OpenAI has began testing adverts inside ChatGPT for Free and Go customers in the US, marking the primary monetization push by means of promoting for its AI chatbot. The take a look at excludes customers on Plus, Professional, Enterprise, Enterprise, and Training plans.
We’re beginning to roll out a take a look at for adverts in ChatGPT immediately to a subset of free and Go customers within the U.S.
Advertisements don’t affect ChatGPT’s solutions. Advertisements are labeled as sponsored and visually separate from the response.
Our objective is to present everybody entry to ChatGPT without spending a dime with… pic.twitter.com/S9BV24uJLb
— OpenAI (@OpenAI) February 9, 2026
The transfer comes after OpenAI rolled out the lower-cost ChatGPT Go tier globally in mid-January, positioning the advert take a look at as a part of its technique to fund infrastructure prices and broaden entry to highly effective AI instruments.
The corporate stated adverts is not going to affect ChatGPT’s solutions and that conversations stay personal. Advertisements can be clearly marked as sponsored and visually separated from responses.
OpenAI emphasised that advertisers is not going to see person knowledge or chat histories, with concentrating on primarily based on matters mentioned, previous advert interactions, and reminiscence knowledge.
In a weblog submit, OpenAI stated customers can management how adverts are personalised, dismiss particular adverts, view their advert historical past, and choose out of personalization or advert knowledge retention solely.
Advertisements is not going to be proven close to delicate matters like well being or politics and can be restricted from accounts belonging to customers below 18. OpenAI additionally said that this preliminary take a look at will form the broader rollout, with future plans to help new advert codecs, shopping for fashions, and enterprise engagement inside ChatGPT.
